Post by nurnobisorker22 on Feb 20, 2024 2:27:56 GMT -5
Every year, the second Saturday of May marks International Fair Trade Day, in order to highlight that there is a way of doing business, ensuring a more dignified life for producers, better opportunities, transparent processes, fair payments and processes. friendly to the environment . Beyond the current figures and consumption habits, in which it has become a trend to opt for responsible products and brands, the concept of fair trade is essential to understand that, first of all, business dynamics must be aligned with people and the planet. ; This actively links them in the fight against climate change, inequalities and social injustice.
In fact, fair trade is an activity that directly impacts the fulfillment of the 17 Sustainable Development Goals of the 2030 Agenda, proposed by the UN. A leading case in this sense, with a Latin American and global impact, is Paccari, the Ecuadorian brand present in more than 40 markets, which has positioned this country's chocolate as one of the best on Guatemala Mobile Number List the planet based on a sustainable production system that It has been in existence for 20 years and is part of its business DNA. Its business model, called “from the tree to the bar”, is focused on the direct relationship with around 4,000 small-scale farmers, who are responsible for taking care of the biodiversity and quality of cocoa, receiving a higher price for that commitment. , which can even triple your income.
What we wanted was to change the structure, from slavery to humanism, in the industry. There are companies that produce chocolate that have a sales cost three times lower than the production cost. That cannot be possible,” says Santiago Peralta, founder of the company. In addition to the fair price, Paccari has promoted actions that allow closing social gaps, such as reducing cocoa bags by half their weight, which has allowed women farmers to take part in direct marketing and generate income from harvesting. and sale of fruit. Likewise, the brand has provided constant training to farmers on biodynamic crops to ensure obtaining the best raw material, both cocoa and other organic products used in the manufacture of chocolate, respecting the normal cycles of nature and favoring its preservation.
In fact, fair trade is an activity that directly impacts the fulfillment of the 17 Sustainable Development Goals of the 2030 Agenda, proposed by the UN. A leading case in this sense, with a Latin American and global impact, is Paccari, the Ecuadorian brand present in more than 40 markets, which has positioned this country's chocolate as one of the best on Guatemala Mobile Number List the planet based on a sustainable production system that It has been in existence for 20 years and is part of its business DNA. Its business model, called “from the tree to the bar”, is focused on the direct relationship with around 4,000 small-scale farmers, who are responsible for taking care of the biodiversity and quality of cocoa, receiving a higher price for that commitment. , which can even triple your income.
What we wanted was to change the structure, from slavery to humanism, in the industry. There are companies that produce chocolate that have a sales cost three times lower than the production cost. That cannot be possible,” says Santiago Peralta, founder of the company. In addition to the fair price, Paccari has promoted actions that allow closing social gaps, such as reducing cocoa bags by half their weight, which has allowed women farmers to take part in direct marketing and generate income from harvesting. and sale of fruit. Likewise, the brand has provided constant training to farmers on biodynamic crops to ensure obtaining the best raw material, both cocoa and other organic products used in the manufacture of chocolate, respecting the normal cycles of nature and favoring its preservation.