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Post by account_disabled on Dec 30, 2023 2:25:53 GMT -5
Below you can see the classic structure of a content matrix including example formats Content matrix How is a content matrix used Before you create your content you should be clear about the needs and interests of your target groups . You should also consider the decisions about which channels and when are appropriate for a format. A content matrix helps you to assess your content and classify its balance. Create buyer personas Since you may Phone Number List have different prospects who are eligible to purchase one of your products you should create a representative buyer persona for each of these groups . To do this you need demographic data such as the age gender place of residence or marital status of the users. . Display your content in a matrix Once you have created different buyer personas you can graphically display the available content for each persona using a matrix. This gives you an overview and also answers the first questions n confronted with which content Is there a format that you cover in abundance while other quadrants you dont cover at all . Improve the bandwidth of your content With the insights gained you can then identify possible potential for improvement and make adjustments. For example if you do not serve the emotionalentertaining quadrant adequately you can work on producing content specifically suitable for this area.
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